বিবরণ : Category Head. সংস্থা : Prediction Learning Associates Ltd.. অবস্থান : Dhaka
Role: Category Head
Department: Marketing
Report to: Director- Sales
Location: Dhaka, Bangladesh
Salary: negotiable
Role Purpose:
To develop, establish and drive marketing strategies through effective management of advertising and promotional activities to meet the respective category objectives in line with long-term organizational growth strategy
Key Deliverables:
l Aligning diverse opinions to agree on the way forward for the Category strategy i.e. get strategic coherence which leads to achievement of strategic objectives for the brand/segment
l Aligning internal cross functional teams and external agency teams to deliver on the strategic Category objectives
l Managing the tension between the short term and long term for the Category
l Managing the tension between the topline and bottomline for the Category
l Developing and implementing a category strategy to deliver against established goals
l Develop the long term overall strategy, operational and organizational plan for the Category
l Manage "Brand Equity" of the Brand and sub-brands
l Long term and annual P&L responsibility, responsible for topline, market share and profitability for the Category
l Approve product/segment specific plans developed by brand manager(s)
l Direct the development and execution of robust marketing/brand campaigns for the Category
l Identify & closely ensure brand health Innovation
l Identify opportunities for the Category to grow which involves forecasting consumer foresight and insights and any opportunities and/or threats emerging from the competitive or technology landscape. Work collaboratively with cross functional teams to develop new brand/product bundles and establish viability of the same.
l Develops suitable launch brand mix (4-Ps) and Go-To-Market plans
l To define new product pricing (pre-launch and launch) and to set the pricing ladder to guide delivery of required contribution
l Execution
l Establish strategies related to product launches, media releases, PR, advertising & agencies, design agencies, budgets and MIS
l Create brand/product level business plan with volume, gross margins and overall profitability Commercial Effectiveness
l To monitor and manage marketing budgets and gross margins for the Category
l People Management
l Develop and manage overall team dedicated to the category
l Aligning diverse opinions to agree on the way forward for the Category strategy i.e. get strategic coherence which leads to achievement of strategic objectives for the brand/segment
l Aligning internal cross functional teams and external agency teams to deliver on the strategic Category objectives
l Managing the tension between the short term and long term for the Category
l Managing the tension between the topline and bottomline for the Category
Qualification Required:
l BBA/MBA degree from any reputed university
l Core marketing experience 7-10 years in FMCG
l Minimum 5 years of Brand Management Experience
l Advertising Development
l Trade Understanding
l Consumer & Shopper Insights
l People leadership
Those who find the position suitable, please send your CV/ Resume to moedur@predictionla.com or WhatsApp at 01324246898 before 5th February 2024.
নিয়োগ প্রক্রিয়াতে, বৈধ সংস্থাগুলি কখনই প্রার্থীদের ফি প্রত্যাহার করে না। যদি এমন সংস্থাগুলি থাকে যা ইন্টারভিউ ফি, পরীক্ষা, টিকিট সংরক্ষণ ইত্যাদি আকর্ষণ করে তবে জালিয়াতির চিহ্ন রয়েছে বলে এড়ানো ভাল।